The Psychology of Water Conservation

Indiana University School of Public and Environmental Affairs (SPEA) Asst. Prof. Shahzeen (“Shaz”) Attari, discusses the state of research into human behavior and resource use, specifically in this episode, water use. She walks us through the existing research, identifies new areas of research and helps us understand why we think the way we do about water. She relates some fascinating research results, especially in the area of curtailment versus efficiency actions and our own choices with respect to each.