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As adoption of digital technology grows in the global water industry, big tech firms—enterprise software companies, cloud services providers, electronics manufacturers, etc.—are taking notice. Players such as Amazon Web Services (AWS), Microsoft, and Samsung have begun building their strategic positions in water, with dedicated products, partnerships, and business units.
In this Research Note:
- Water becoming a greater strategic focus for several big tech companies
- Smart homes, smart cities provide additional entry points into water
- Big tech firms’ attention on data center water consumption
